Kornelia Konstantinova is the Chief Marketing Officer (CMO) at Pandora FMS and CEO of Aliantha; she previously co-founded Missbaby.com. She has spent over a decade where technology, business and communication meet: strategy, transformation and team leadership.

The first thing she usually notices is what doesn't add up: a figure that contradicts the story, a process nobody can explain, a good product that is too hard to explain. She writes to bring order to that.